Their monthly newsletter, ChunkMail (see what they did there?), captures their brand perfectly-fun, socially consciousness, and food-focused. They were one of the first companies to make social consciousness and philanthropy part of their business model. There’s so much to love about Ben and Jerry’s (besides their incredibly yummy products). Include an “Unsubscribe” link in every email newsletter campaign to make it easy for them to stop receiving messages, otherwise, you run the risk of being flagged as a Spammer and no one wants that.īelow, we take a closer look at five of the best newsletters we’ve come across from entities doing it right on a few different levels. For whatever reason, a longtime email subscriber doesn’t want to hear from you anymore. Allow readers to opt-out: You never want to lose a reader, but such is the nature of digital marketing.Longer, more in-depth articles might be better suited for a blog post or even a white paper typically, something shorter and more concise works better as newsletter content. Remember-most readers scroll through their inboxes and news feeds on a mobile device or a laptop, and in most cases, less content (in terms of shorter, more digestible chunks) is better. Avoid lengthy newsletter content: Always keep your readers in mind.Your social media links should be embedded in all digital marketing (and make sure every link works!) This also goes for any CTA buttons you include for registrations, contest entries, or other ways to connect with you. Include social media links: Calls to action are important, but giving readers options for following through on those calls to action are even more important.Use an attention-getting subject line: “ABC Festival Starts This Weekend!”, “Five Local Chamber Members to Check Out on Small Business Saturday”, “XYZ Financial Advisors Named a Top Workplace”…these are just a few examples of subject lines that invite audiences to open the email and read the latest news from the businesses and organizations they support and want to learn more about.Whether your marketing team has been designing and sending digital newsletters for some time, you’re brand-new to this type of content marketing, or you’re reworking your email marketing strategy, here are a few tips for creating great newsletters and boosting open rates:
Quick Tips to Create Successful Newsletters The most successful newsletters have a few common traits, namely a simple email design with in-brand color schemes relevant content, and clear calls to action (CTAs) (i.e., “Register today!,” “Learn more,” “Enter here to win”). It’s important to develop your newsletter so it reflects your company and encourages readers to engage with you. You can also schedule your mailings so you’re not bombarding your clients with yet more digital clutter.īut with so much digital “noise,” how can a business make its newsletter stand out from the rest and catch the reader’s attention? More importantly, how can it convert casual readers to serious customers?Ĭustomization is a beautiful thing, especially when it comes to email marketing. One of the biggest advantages to email newsletters is their versatility-you can tailor your digital mailer any way you’d like. They have become an integral piece of countless digital marketing campaigns for businesses of all sizes over the past decade. Email newsletters are an exceptional way for businesses to stay in regular contact with their customers.
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